BRAND MESSAGE

Your message is much more important than the media itself. In brand communications, your message is how you want your audience to perceive you. What does your brand stand for? What are your brand values? Siyuan will help you create a brand that successfully communicates and translates your offering to Chinese and British markets.

TARGET AUDIENCE

Who are you targeting? Who is your audience? What are their character traits and behaviours? How do they perceive you? Reach people inside and outside of your business including employees, partners and customers in China and the UK with Siyuan.

CREATIVE CONCEPT

How do you combine the creative and yet still be different? Your ideas need to reflect your brand values, company culture and personality. Siyuan creates powerful ideas that resonate with both Chinese and British audiences.

APPROPRIATE MEDIA

Think ‘communications’ and you instantly think ‘media’. And yet media is just a channel, widely available to everyone, especially your competitors. The key is how to use media in the best way to communicate your message. Siyuan uses media to successfully convey your message to your target audience, whether they are in China or the UK.

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©SIYUAN BRAND MANAGEMENT, 7 Solihull Lane, Birmingham, B28 9LS, Registered in England and Wales.

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