As a professional brand specialist, I work with both Chinese and UK businesses to help them succeed in the global marketplace. As a Chartered Marketer, highly experienced in international business development, I bring energy and creativity to business projects, breathing new life into brand identities. I blend together a proud Chinese heritage and cultural knowledge with a passion for British culture. This enables me to help Chinese and UK companies expand and achieve great success across international markets. What’s more, I am creative at heart as I am also an accomplished painter.
THE FOUNDATIONS OF BRAND STRATEGY
How can you effectively position your business to your target audience? What are the main things to consider when creating a strong brand identity? The foundations of successful brand development comprise of the following areas:
ALL ABOUT BRANDING
What is branding? What does brand value mean? How do you build your brand message to appeal to your target audience? I will share my knowledge and experience on my blog, as well as my thoughts on various topics. I am constantly learning while media, technology and customer behaviour are evolving, and I welcome your thoughts, feedback, comments and debates. It's all about branding, and it's all about sharing, collaborating, and elevating your brand on the global stage.
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